There are quite a few steps that you can take in order to develop a data driven content strategy. The first thing you need to do is come up with a framework for your strategy. You want to make sure you define specific goals and then track your progress on the goals for both short and long term. You also want to figure out characteristics about your audience such as their buying patterns and their demographics. Finally, make sure to write content based off of hard data.
- In order to develop a data driven content strategy you need to know your niche, your competition and your audience.
- Data will allow you to get more eyes on your content which will help you increase your ROI.
- Make sure that you are paying attention to search engine optimization and produce content that is valuable and trustworthy.
“A data-driven content strategy is an approach to developing and executing content that relies heavily on insights from data.”