There are many different ways that you can use social media in order to increase your sales. One way is simply to use paid ads as that will get more eyes on your product and will lead to more sales. You also should be trying to work with social media influencers that have a big following as this will increase your brand visibility. Finally, make sure that you are paying attention to all of the … [Read more...]

Using social media for your current digital marketing plan is not only smart, but it is fast becoming necessary. Once you get started it can be a little confusing on what you should do. One of the most important things you need to do is to make sure that you are bonding with your audience members. This will eventually create loyalty. A side effect is that you will also start creating a brand for … [Read more...]

Communication is what makes relationships work. This includes online business relationships between companies and their customers. To gain and then retain customers it is crucial to keep them updated and in the loop. Customers should know about upcoming offerings, new products, and the very latest intel about what makes their needs a good fit with what you have to offer. It need not, nor should be … [Read more...]

After some time you will be getting a good amount of data. You can use this data for a variety of things including something for a future plan. With your team you should first get everyone on the same page because there will be a lot of data to go through. You should next find out what you all consider a success and then base objectives around that. When you are looking through your data, see what … [Read more...]

There is a myth going around that search engine optimization is dying or is already dead. However, that cannot be farther from the truth as SEO is still extremely valuable, it is just changing over time. Many people believe that SEO is dying because of how much information is available on the internet. Google also cuts off websites by answering questions directly for some searches. SEO is not … [Read more...]

There are many different things that you can do to scale your small business by implementing local SEO. It is essential that you have a specific webpage dedicated to each location of your business. You also want to be optimizing your website for voice search due to the increased use of smart speakers and smart phones. Finally, make sure that your website works very well on mobile phones as many … [Read more...]

There are quite a few different ways that you can leverage social media in order to improve your SEO. One of the first things that you need to understand is that backlinks can help infer that your content is very valuable. You also want to expand the awareness of your brand by engaging with customers on social media and taking their feedback into consideration. Finally, try to plan out and build … [Read more...]

A successful content marketing strategy is built on three pillars: why, who and how. An example of this is Northwell Health. In 2017, they launched The Well with the goal of improving trust in the brand, growing its audience, and increasing referrals (the "why's"). Northwell studied its audience ("who") and then added content providing accurate and trustworthy COVID health info ("how"). The … [Read more...]

For small businesses, there are ways to increase search engine traffic that don't require huge budgets. To start, remember that Google isn't the only search engine out there and that your focus should be on local SEO. Make sure you have a strong presence on Yelp, which boasts nearly 150 million views each month. Another idea is to stay active on social media, although not on every platform. Use it … [Read more...]

When it comes to publishing content and trying to make it valuable in search engine optimization, you want to make sure that it is plagiarism free. In the simplest terms, plagiarism is when you present someone else's content as your own. You can even use a software to check for this such as a plagiarism checker. When it comes to SEO, any content that is found to be guilty of plagiarism will have a … [Read more...]