There are many different social media marketing statistics that are important to small businesses. About 78% of small businesses said that they use social media to promote their business with Facebook being the platform that is used most. Twitter is a platform that can help with sales as 53% of the users on there admit they have bought a product that they first saw on Twitter. Finally, Instagram … [Read more...]

There are quite a few different reasons why some Facebook ads fail. It's essential that you remember that you should be targeting a specific audience just like you'd target a specific keyword when doing research. You also want to make sure that you are matching your target audience size along with your marketing budget so you don't lose money for the campaign. Finally, make sure to engage with … [Read more...]

There are quite a few different ways that you can build a successful social media marketing plan. The first thing that you should do is complete an audit over the digital presence of your brand. This will allow you to understand where your strengths and weaknesses are on your social media platforms. You also want to make sure you are setting goals and then measuring your progress over time. … [Read more...]

There are quite a few things that you need to do in order to create a business to business content strategy. One of the first things that you need to do is simply identify who your target audience is and also what their needs are. This will allow you to figure out how to solve problems for them and make your content valuable. Finally, make sure to do research on your competition as you want to … [Read more...]

Social media can be highly effective for small businesses, but it is also fiercely competitive. To stand out on social media, be authentic. Show your human side. It also helps to consistently engage with your audience by posting daily and replying to comments. Use video on social media, as it generates far more shares than text or images. Another tip is to research your audience and target them. … [Read more...]

There are many different ways that you can improve your social media marketing strategy. One of the first things that you should be changing is the way that you set your goals. You want your goals to be effective and achievable at the same time. You also want to figure out who your target audience is and what social media platform they use the most. Finally, try to build brand awareness by … [Read more...]

There are quite a few steps that you can take in order to create an effective web presence. The first step is the most crucial one and that is simply having a website. You also want to be answering the most commonly asked questions on your website as well. You should try to implement some cool, unique features in order to impress your visitors as well. Finally, make sure time to advertise as much … [Read more...]

Lead generation can be challenging, but there are ways to leverage social media to fulfill the task. To generate social media leads, advertise on Facebook. Another idea is to use social media quizzes that intrigue your audience. Try Typeform, a free provider of interactive quiz templates. Micro-influencers can also help with lead generation. They provide a better investment than more expensive … [Read more...]

Internet Marketing is a trend that is ever growing and will continue to grow as more and more people are purchasing their products and services online. You shouldn't just dive right into it, do your research and create a strong marketing plan. You can use social media, but also having your own website that looks profession is a big plus. You can also optimize it more to your liking. If you have a … [Read more...]

Social Media is one of the most important things to have as a business. Whether you are small or big, you need to have a platform to expand your brand in. When you have a platform to show your product, you are allowing yourself to engage directly with your audience. This will show them that you care and it will build loyalty with them. Some red flags you should be looking out for are no movement … [Read more...]