There are quite a few different ways that you can build a successful social media marketing plan. The first thing that you should do is complete an audit over the digital presence of your brand. This will allow you to understand where your strengths and weaknesses are on your social media platforms. You also want to make sure you are setting goals and then measuring your progress over time. Finally, do your best to increase brand awareness by using social media to gain visibility and increase engagement levels.
- The first step that you need to do when creating a social media marketing plan is simply doing an audit of your digital presence.
- Make sure that your goals are aligned with the core values of your brand and understand what the difference between each social media platform is.
- You want to make sure that you are keeping track of page views, bounce rates, email subscriptions and conversion rates.
“The problem was that they didn’t have a massive marketing budget, or at least not enough to challenge bigger industry players.”