March 24

Measuring Content Marketing Impact: How To Set Objectives That Matter


After some time you will be getting a good amount of data. You can use this data for a variety of things including something for a future plan. With your team you should first get everyone on the same page because there will be a lot of data to go through. You should next find out what you all consider a success and then base objectives around that. When you are looking through your data, see what has been working the best.

Key Takeaways:

  • Look over the data that was most useful in the past and incorporate it into a new one.
  • Look at the current trends that are happening that are related to your product.
  • Try to get everyone that is involved on the same page as you.

“The bad news is none of these tools will help you understand what the numbers mean for your business.”

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