Fourteen Web Media

Digital Paid Media & Content Marketing For Small Businesses & Entrepreneurs

  • Home
  • Feature Articles
  • Digital Industry News
  • Services
  • Facebook
  • Twitter
  • YouTube
  • LinkedIn
The 3 Strategic Pillars Behind Every Winning Content Strategy

The 3 Strategic Pillars Behind Every Winning Content Strategy

March 17, 2022 By Content Chief Leave a Comment

A successful content marketing strategy is built on three pillars: why, who and how. An example of this is Northwell Health. In 2017, they launched The Well with the goal of improving trust in the brand, growing its audience, and increasing referrals (the “why’s”). Northwell studied its audience (“who”) and then added content providing accurate and trustworthy COVID health info (“how”). The results were positive. Dela, a funeral business cooperative in Belgium, and NRMA, focused on caravanning in Australia, took similar approaches. SAP’s content platform further provides an example of how to align all three pillars, with a special emphasis on SEO and evergreen content. Ultimately, a winning strategy accomplishes more than the sum of its pillars.

Key Takeaways:

  • Dela is a funeral business that helps to facilitate with tough decisions, using empathy and reliability.
  • NRMA has an interest in making RV traveling tourism much more frequent and they are trying to expand beyond retired people.
  • Sloways is an insight driven experience that helps to divert leisure travelers from speedy highways to regional towns.

“Many skilled and experienced marketers still struggle to understand what’s so difficult about content marketing.”

Read more: https://contentmarketinginstitute.com/2021/09/content-strategy-pillars/

Related posts:

  1. 10 Ways to Improve Your Organic Social Media Reach (2022 Update)
  2. What’s next for digital marketing in 2021 – 10 most notable trends (2022 Update)
  3. Content is the Most Trusted Form of Advertising
  4. How to Create a B2B Content Strategy

Filed Under: Digital Industry News

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Popular Posts

Paid Digital Marketing For Small Business

6 Passive and Active Content Marketing Tips to Market Effectively

Using the market is easy, but doing it right and effectively is something … [Read More...]

Marketing Team Working Together

10 Steps to Creating an Effective Web Presence

There are quite a few steps that you can take in order to create an … [Read More...]

Marketing Team Working Together

Top 10 Ways to Improve Your Local SEO Right Now

Having a local business can be hard with the big businesses, but a local … [Read More...]

About · Contact Us · Privacy Policy
Copyright © 2022 · Fourteen Web Media, LLC