The number of followers and shares on social media influences the value of a business that is looking to sell. On social media, engagement is the key to success. Posting quality content and asking questions of your audience are good ways to engage. Hashtags are also beneficial. Oreo’s #PlayWithOreo hashtag on Instagram is a great example of a successful campaign. Connecting with an influencer can expose your brand to many people. Increased brand recognition and reputation can boost sales, increasing a company’s value. Finally, social media can help you learn about your target audience and can serve as an effective customer service tool.
- Creating a hashtag for your brand, such as Oreo’s #PlayWithOreo on Instagram, can increase your valuation.
- Connect with influencers to improve your brand recognition and brand reputation.
- Social media can be effective in customer service and as a way to learn more about your target audience.
“Those looking to acquire companies are willing to pay a higher valuation for a business with a strong brand and engaged social media following.”