What Is Top Of Funnel (TOFU) Content? This type of content has very little to do with your products and more to do with buyer interests and needs. It’s crucial that you create this type of content if you want to reach the top of the sales funnel and convert prospects. This type of content should be high value, and based on facts, not biased opinions. Remember, 86% of search queries aren’t branded and are just informational.
The goal of top of funnel content is to educate and inform your audience. It should be informative, and not focused on selling. Doing this requires research to determine your audience’s needs. A tech company, for instance, might create educational and entertaining content on smart technology or efficient devices. In order to accomplish this goal, you can use your content to gather email addresses and phone numbers. You can do this by providing valuable, relevant content to your audience and demonstrating that you’re an industry thought leader.
You should make sure to understand your audience’s pain points and interests. The best way to do this is to conduct keyword research and find the pain points of your audience. This will give you a clearer picture of what your audience wants to learn about the product or service. You should be aware of the issues that are most important to your customers. This is the best way to ensure your content is of value to them.
To create top of funnel content that targets the awareness stage of your target audience, you must do a thorough keyword research around your expertise area. You should also make sure to create content that answers questions people commonly have about your industry. The more you know about these topics, the more likely you’ll be able to generate ideas for top of funnel content. It’s also a great way to get internal stakeholders on board with your product or service.
The goal of TOFU content is to introduce & attract the attention of your target audience with the eventual goal of building a relationship with that audience.. The secondary goal is to convert these visitors into qualified leads. Using a blog post or educational video, for example, can be a great ways to reach the top of the funnel. By creating a series of articles you can target different demographics with your content.
Top of funnel content can be in the form of videos, images, or even text. Besides articles as content, it can be a combination of video and text. These types of articles are particularly useful for the top of the funnel because it can attract a large number of visitors in one shot. And if your target audience doesn’t know you’re an expert, you’ll want to share your knowledge and expertise with the world.
A final point of TOFU content is that the goal here isn’t necessarily to sell, but rather to have your prospect enter your world and marketing funnel. You will generate far wider interest if you think of serving the needs of your audience first.