March 10

Why Facebook Ads Fail #1 – Shotgun Targeting – Marketer’s Braintrust


There are quite a few different reasons why some Facebook ads fail. It’s essential that you remember that you should be targeting a specific audience just like you’d target a specific keyword when doing research. You also want to make sure that you are matching your target audience size along with your marketing budget so you don’t lose money for the campaign. Finally, make sure to engage with your audience as this can help improve your click through rate which can boost your performance in Facebook’s newsfeed algorithm.

Key Takeaways:

  • Your audience is just like your keywords and therefore you need to do research on when and how to reach them.
  • Make sure that you are aligning the size of your target audience with the budget that you have in your marketing plan.
  • Engaging with your audience on a frequent basis is a great way to build trust with them.

“with a tightly focused audience and the right messaging, it’s not unusual to reach 3-5 times as many people for free, thanks to people who see your ad sharing it with their friends and other contacts on Facebook”

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