There are quite a few keyword research tips that you should be using to boost your SEO content strategy. You want to make sure that you understand who your target audience is. You want to be optimizing your keywords with that audience in mind. You also want to target longtail keyword phrases and be as specific as possible. Finally, try to use different variations of keywords. This will help you get a much expansive portfolio and is the key to SEO success.
Key Takeaways:
- Make sure that you understand who your audience is and optimize keywords that they are interested in.
- Figure out where you can grow and make sure that your keywords are driving your content instead if vice versa.
- Use different keywords to say the same thing so that you can diversify the headers and title tags.
“Market research should be applied to help marketers get into the heads of their target audiences. Understanding the topics that are important to customers is the first step to narrowing down the keywords that are most likely to draw them to your site.”