Mediocre advertising used to be effective, but traditional forms of advertising are starting to fall out of favor. Consumers now are more adept at tuning out advertising more than ever, and online advertising is no exception. However, content marketing is a newer and more effective way of advertising as it is advertising that is inserted within a piece of media. Consumers are more likely to trust advertised products when found in media that comes from a trusted source, but it should be noted that it is easy to have content marketing backfire if one creates and executes it poorly.
- In the past, even terrible advertising could be effective, although this is no longer the case.
- Consumers tend to trust advertisements contained within content from a trustworthy source.
- Content can be utilized well, but it is all too easy to misuse content.
“Now that consumers have unlimited ways to consume content and be entertained, they have an equal number of ways to tune out ads that do nothing more than interrupt them from going where they are headed.”