Having interactive content is extremely important to keeping customers on your page. When you have great interactive content, they are on your page for longer meaning that it’s much more likely that they will make a purchase. You can also take that time they are there for data gathering. Having more data will allow you to make a much more better marketing plan for the next time. If the content is good, it will keep people coming back.
- Interactive content keeps the visitors on your page staying there longer and increases CTR
- If your interactive content is good, it helps with the customer experience.
- If people are staying during their visit, they are providing you with data.
“It doesn’t matter how good your product is. If the experience of buying it or getting to it is horrible, some consumers aren’t going to stick with it.”