Are you struggling to generate leads for your business I will show you how to do this easily using content?
Content that is relevant to your target audience is essential for lead generation in modern digital marketing. The basic premise is to provide useful content that solves a problem for the person viewing said content.
B2C and B2B marketers can generate leads through blogging, in addition to native advertising.
Different content types will result in different amounts of leads.
Let’s get started by describing 5 steps to generate leads from your content.
Step 1: Comprehensive Market Research
Research and study are the first steps to fully understanding something that isn’t known. Smart decisions were based on an in-depth market analysis
If you want to make a special dinner for your spouse but don’t know what to do, you can make reservations. You could, however, but you can learn how to prepare the meal.
Similar to the above, extensive and exclusive media marketing research should not be an option. It should be a requirement and should be part of the initial stages of product creation.
It is important to market research your content in order to generate leads.
You need to ensure that potential customers are available for the product you’re creating. You can also leverage existing research from other marketers to boost your marketing and reach more customers.
QuestionHow do you know if people will buy your product or not?
Answer:Find keywords for commercial purposes.
Keywords can help you determine what your target audience is interested in learning more about. The commercial keywords tell you if your prospects are looking to buy. This is done in demand generation media advertising.
Let’s say you are a plumber in California. You want to attract potential customers in your area. Here’s how you can find out exactly what these prospects are looking for.
Go to Google Ads Keywords Planning. Enter your keyword (e.g. plumber service California) in the search box. Click “Get ideas.” Demand generation is about focusing on the words that are most relevant to that audience. This will lead to high lead generation and successful media advertising.
You will be amazed at the potential customers that you can reach with different content marketing strategies. You might even create a plumbing-specific social media channel. You can target a specific niche using your primary tool and create content that answers the questions of the target audience to develop each member of your audience as a lead for the business. This is lead generation through content marketing – not as hard as we might think.
You can also build your personal brand by answering potential customers’ questions. You’ll build a loyal customer base over time because you focus your media marketing on demand generation – marketing for greater awareness.
Although it won’t happen overnight if you stick to the plan and continue marketing with this strategy, it will pay off. Marcus Sheridan was once known as a “pool man” and struggled to attract clients and generate leads .
Marcus eventually realized that content marketing and social media marketing were the best way to go. Marcus was able to tap into the potential of social media marketing and wrote blog posts that brought in over $2,000,000 in revenue. He transformed his River Pools and Spas business from a struggling one to a multimillion-dollar success.
Market research hasn’t changed much. It all boils down if you know what your target audience is looking for and where they go to find answers. Often this is through Search Engines, but frequently today it is through Social Media.
These two points will help you to join the conversation and direct attention to your website, where they can get a more targeted answer to their questions.
A second method (which I prefer) is to survey prospective clients and ask them what kinds of they have and need solved. Create content further down the funnel that specifically addresses each of those needs.
Step 2: Create high-converting landing pages
If conversion rate optimization is something you are passionate about, you will probably agree that not all landing page templates are created equal. This is especially true for lead generation. Many landing pages don’t perform well, and may only get a few click-ins. Others are capable of doing more.
Econsultancy found that only one fifth of marketers are satisfied with their conversion rates. This is a lot of landing pages that aren’t optimizing leads or converting customers.
It is your responsibility to understand why you are creating or using a landing page. Get that out of your way before you start to perfect your page.
First, you need to understand the anatomy of a perfect landing page. It should have a compelling headline and a captivating opening. Then, build interest by going through the copy. This will help you create more compelling content on any social media platform you choose.
As you can see, the focus is on usability and not aesthetics in the screenshot. You want people to click on the social media channel such as Facebook with a pleasant user experience.
A colorful landing page is sure to attract people. We don’t want any visitor, but we do want qualified leads. It is crucial to put the interests of targeted users first in order to generate more qualified leads.
The screenshot below highlights some of the best landing page design practices that will ensure your landing page is persuasive, professional, and strong for all social media marketing efforts.
Your landing page must also be fast. According to most recent statistics from KISSmetrics, a delay of one second in loading a landing page will reduce conversion rates by 7%. Make sure your landing page loads super fast.
These are the key elements that will help you convert many users.
- Usability (easy navigation and finding what you are looking for)
- Aesthetics (beautiful background).
- An attention-grabbing headline
- Strong bullet points (based upon benefits)
- Social proofs, call to action (opt-in forms and testimonials, media mentions).
- Visual appeal (personal photograph)
Also see The Definitive Handbook to Creating High-Conversion Landing Pages
Step Three: Create Lead Bait
Email is the best channel for customer retention. It is the most effective channel to retain customers. Email is an effective inbound strategy to generate leads.
Create lead bait before you can add more people to an email list. A “bait”, as we use the term here, is nothing more than an enticement. Your bait should include any valuable resource or tool that will make your target visitor’s life easier. A better way to phrase this is what item or things of value can you offer the visitor in order to exchange their email address with you.
Why should you create lead bait in order to increase lead generation? Your target audience needs a hub’ or resource to learn more about you, and discover how great you are at what they do. They will be more inclined to want to work alongside you if they learn more about you and your brand.
Email has evolved over the years. Marketers used to target desktop users at one time. It’s a completely different game today, with mobile taking over and strong levels of engagement.
Increase your email subscribers to tap into this huge opportunity. If you haven’t started, start from scratch and build a relationship that will convert email subscribers into customers.
Nurturing email leads is an essential part of email marketing and should not be ignored. You can entertain and inform your leads in the lead nurturing channel by providing more free content that will assist them in making a smart purchase decision.
HubSpot’s marketing statistics show that businesses who nurture their leads via email generate 50% more sales-ready lead and that they do so at a lower cost of 33%. Nurtured leads are 20% more likely to be sold than leads that have not been nurtured.
If you know your target audience well and what they like, you can create many types of lead bait. Focus on your target audience when creating lead bait . This is crucial to your email marketing success.
If you are a makeup artist looking to build a customer base that will buy your book or enrol in your online course, then video is the best lead bait. Effective make-up instruction requires visual demonstrations.
It won’t work as well to explain how to conceal acne or wrinkles using makeup in articles. A shorter (3 to 5 minute) video will do a better job.
If your target audience are truck drivers or transporters, it is obvious that they will be driving all the time. While videos, ebooks, and articles may distract them while driving, a podcast or audio-training program with some inspiration will be just as effective.
Videos and infographics are the best way to demonstrate how to install software. You could also use blog posts that include step-by-step instructions and screenshots for each step to be more effective.
Popupdomination.com is a good example. It offers list-building software, and uses a short video as a way to attract potential customers.
Here are some ways you can generate leads.
Continue writing case studies In the past, the word “case study” was enough to send readers running. They were boring and uninspiring. They’re an essential tool for any business, but they’ve become a necessity in recent years.
Write more case studies to convince the right people that you are authentic and authoritative. Once you understand the importance of case studies, you will be able to create and publish at least one every week.
If you take the time to understand the situation and come up with a proven solution, your audience will trust you more than if you just speak your mind.
Writing case studies is the best way to prove your point with facts and figures.
One of the 15 types of blog posts that will drive leads and traffic is the case study. Here’s how you can create a case study about your product or service.
Case studies that highlight key areas where marketers and businesses can increase their sales and revenue are a great way to attract the right leads.
In your case study content, you should include lots of visual assets. Social shares will be more attracted to visuals such as photos, videos, memes and infographics.
White papers and ebooks It is not easy to create a winning whitepaper. It is possible if you know your target audience.
But what exactly is a “white paper”? Here’s what you get when you search Google for “white papers”.
B2B marketers are currently using blogs, social media, and articles to generate leads. White papers are more popular than other marketing tools, as they can be used to persuade customers, warm them up, and launch your product/recommend it to them.
Use a linear, logical approach when writing white papers. Ensure that your white paper addresses all of these points.
Attracts a audience: Attraction, the hallmark of lead generation, is a key component. Before they will read your information, you must first attract them. Your white paper title should be catchy, informative, and bold.
White papers are very audience-specific. A new whitepaper may be necessary if you wish to target a different audience. Focus.
Engage your audience: Once the audience is attracted, you must engage them with the content. Engage the audience with your white paper. Make it count.
All pages should be synchronized and convey the same message to the reader. This is how you engage them.
To appeal to readers, use visuals such as images, screenshots and charts. This is not a social media channel meme. However, the idea of making information easy to read and focusing on the main points remains the same. The human brain can process visual information 60,000X quicker than plain text. Furthermore, people can remember only 20% of what they read. However, most people will never forget something they see in image or video.
Informs the reader:Don’t make your white paper a sales pitch. This will drive your readers away and discourage them form making a purchase decision. Instead, be a teacher. Your white paper can be used to inform people about the benefits and drawbacks of your product or service. Don’t push them.
White papers should be read more like a magazine article than a sales brochure. Inform the reader and guide them in the right direction. If you do a good job, your readers will buy from you. Your white paper should be read by your readers in a relaxed manner. This is the key to converting your readers into customers.
Make your whitepapers persuasive. Confessions Of An Advertising Man David Ogilvy stated that “the more informative your advertisement is, the more persuasive you will be.”
Remember to measure your success and ROI when marketing white papers.
Online course An online course is part of the e-learning model. It’s a proven method to generate more targeted leads.
Students, interns, and marketers have the opportunity to learn online from anywhere, whether they are on their smartphones, tablets, or desktop computers.
These marketers and other teachers on Udemy, and other online learning platforms have made elearning appealing and tasty for people.
It is not easy to create an online course. It is important to think of ways to make your online course stand out in a crowded field. A blueprint is also necessary.
It’s also part science. It is important to research your market, explore topics, and then strategically execute a course that appeals to your target audience. It is often easier to study people, events, and processes than to look at e-learning products from your competitors and learn how to outsmart them.
You must promote your online course. You don’t have to offer a valuable course for people to follow you or become leaders.
You need to “give people a reason” to sign up for your media marketing 101. Your landing page must be well-designed to capture emails leads. Use an efficient, professional email autoresponder such as Getresponse and Aweber.
Fourth Step: Content Creation
Content marketing campaigns work best when they are built on a foundation of high-quality, data-driven and quality content.
Prospects believe that content specific to their industry is more valuable.
How can you make sure you create the right content? These are some simple tips to help you get started:
Identify what users want: While no marketer can say with absolute certainty what their users want, you can use certain metrics to help you avoid wasting time on irrelevant or generic content.
Looking at what users are currently reading is the best way to identify which content they want. This means that you can identify which content has the highest page views, attracts more comments, and has a lower bounce rate. Find out if you are using search engine content marketing strictly or mixed it with social media.
They will close the browser window and go elsewhere if they don’t like the content. The fact that they spent time on your website is a sign of a lot.
Log in to Google Analytics Click on the Behavior tab > Site Content > All Pages. This is what you’ll see:
A page may get more page views because it is popular and people are interested in it. However, it might also be more popular because it was heavily promoted. This is a quick and easy way to start a new content marketing strategy.
You can even ask your readers directly what kind of content they would like to read. Your feedback is extremely valuable. You can then expand on related topics to help solve their biggest problems.
Learn how to create content headlines that are successful. According to Copyblogger Media 8 of 10 who read your headline will click it and then read it. They’ll continue reading if they are persuaded by the headline.
This means you need to spend enough time tweaking your headline. Learn how to create compelling headlines to differentiate your content from the rest.
Instead of wasting your time trying to create brilliant headlines from scratch and wasting your time, why not learn from A-list bloggers and copywriters who understand the chemistry behind headlines and user behavior?
learns from successful headlines. Let me tell you how to do that.
Learn online publications: Online publications such as magazines or newspapers are great for creating powerful headlines. They have some of the most respected direct response copywriters in the world who create attention-grabbing headlines.
Where can you find online publications to get headline ideas? Look where other media marketing budgets have spent millions to determine what works.
Go to Magazines.com. Type the keyword for your headline in the search box (e.g. marketing). Hit the “search” button.
Next, take a look at the magazine covers to find headlines that grab your attention. Keep in mind that headlines that grab your attention are most likely to do the same for readers.
Click on any of the magazine covers highlighted above to view it in detail:
The headline above reads “6 Startup Secrets: Lessons They Don’t Teach in Business School.”
The headline is a proven success for Entrepreneur Magazine. It is also used by hundreds of thousands of people. You can use it to create your own headline.
So, let’s do it. You can create one of these depending on your industry or target markets.
- 6 Blogging Secrets: What A-list Bloggers Can’t Teach You
- 6 Content Marketing Secrets: What I Did Not Know About in May 2015
As you can see, headlines are intended for a wider audience. You can also drill down to specific topics.
- 7 Blog Post Writing Tips: Why Didn’t Authority Bloggers Teach These?
- 9 Content Promotion Secrets: They are Powerful and Generated 84.737 Pageviews for Me
Look at top-ranking headlines What better way to assess the effectiveness of your headline than to look at pages that are already at the top of Google search results? They must have done something right if they made it to the top 10.
Let’s say you want to write about ” Link Building in 2019“. How can you structure your headline to align to modern search engine optimization?
Google “link building in 2019” and look at the top five headlines to get some ideas.
This headline is the #1 result in the screenshot above
- Link Building in 2019: With a little help from your friends, you can get by
Let’s quickly create headlines that grab attention.
- 17 Link Building Strategies I Will Actively Utilize in 2019
- 13 Effective Link Building Strategies That Work in 2019
- Here are 10 proven link building tactics you should use in 2019
Gather data and statistics: Before creating your content you need to gather data. Data-driven content will help you get the best leads.
How can you get statistics and data?
You could also use your own. You could use your own Google Analytics account to see the number of page views and users that your site has received over a time period.
Keywords that rank, bounce rate, exit rates, and percentage of new visitors vs. returning users – all these metrics can be used to create content and measure its success via social media channels.
You also have the option to use data and results from other people to create your content. Brian Dean recently created an in-depth article which generated over 400 comments and close 1,500 social media shares. Take a look at this:
Write your content. After you have written your headline and collected all the data you need to create your content Now it’s time for you to start writing your article.
A clear outline is essential for you to follow. This is how I write my detailed and thorough articles.
However, my absolute favorite method is known as “Content Curation”. To curate means to gather. For example, posting what I call summaries of articles from other sources is a very time efficient way to create content. Keep in mind that you must always reference the source of your material when you curate and not plagarize.
Many many larger websites use this curation technique to provide valuable content for their readers.
Step Five: Content Promotion Techniques
Promoting is easier when you have a variety of content. This allows you to avoid being tied down to a platform you don’t really love.
You may have different content formats, such as articles, videos, whitepapers or online courses, whitepapers, blogs, videos, etc. How do you promote them? These pieces of content are worthless without promotion.
You must get out of your comfort zone to reach the right people. Promoting your blog posts will help you get new customers via content marketing and convert them to leads.
For success on social media, you don’t have to be a viral sensation with your offbeat content. If it doesn’t fit your messaging, keep your quality content.
However, the most effective way to promote your content is through what I’ll refer to as “paid content distribution”. This is most commonly sourced through paid ads on social media platforms, but also can be through content discovery networks like Outbrain or Taboola.
Utilizing paid content distribution is a “secret sauce” of content marketing.