Advertising on the Internet, through regular webpages or digital platforms, should be a significant portion of you advertising and marketing strategy, and its portion will only grow. This area of marketing is also fast changing, so keeping up-to-date with the trends and new developments is critical to the success of your initiatives. Careful choice of marketing channels is important, because not every channel is appropriate for every business. This choice is especially important for business with very limited marketing budgets.
- Figure out where your target demographic spends most of its time online and advertise there.
- Online advertising includes social media, paid search ads, display ads, and native advertising.
- There are both brand keywords, which feature brand’s name, and non-brand keywords.
“More than ever, ads can be contextual, relevant, targeted, and helpful in ways they never could before. In short, ads today are content.”