Social media can be highly effective for small businesses, but it is also fiercely competitive. To stand out on social media, be authentic. Show your human side. It also helps to consistently engage with your audience by posting daily and replying to comments. Use video on social media, as it generates far more shares than text or images. Another tip is to research your audience and target them. Always focus on building meaningful relationships as a way to build brand loyalty. Finally, make use of contests and promo codes to generate excitement among potential customers.
Key Takeaways:
- Make sure that you are posting on a consistent basis as well as engaging with your audience.
- Try to share video content as it’s one of the best ways to build trust with your target audience and is typically more interesting.
- Figure out who your target audience is and then post content that match with their interests.
“Authenticity is magnetic…really. The more authentic you are as a business owner, the more customers you will attract. Trying too hard will only push people away.”
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